Tourism Marketing: A Collaborative Approach (Aspects of Tourism Book 18)
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Product details
| Management number | 231916309 | Release Date | 2026/06/18 | List Price | US$8.62 | Model Number | 231916309 | ||
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This book provides a thorough and detailed understanding of tourism marketing principles and practice within the context of inter-organisational collaboration. The book begins with an overview of existing marketing and strategic marketing theory and practice before introducing concepts, theories and issues central to inter-organisational collaboration. The book then concludes with a series of detailed thematic chapters with contemporary tourism marketing case study material which explores the myriad of collaborative marketing strategies undertaken by tourism organisations across the world. Read more
| ASIN | B006DZ0SM6 |
|---|---|
| XRay | Not Enabled |
| ISBN13 | 978-1845412937 |
| Language | English |
| File size | 3.9 MB |
| Page Flip | Enabled |
| Word Wise | Enabled |
| Print length | 400 pages |
| Accessibility | Learn more |
| Screen Reader | Supported |
| Part of series | Aspects of Tourism |
| Publication date | November 25, 2011 |
| Enhanced typesetting | Enabled |
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